Simucube 3

2025
Creative Direction, 3D & Motion Design

As part of our ongoing partnership with Simucube, we helped execute their biggest product launch to date. We unveiled the new flagship Simucube 3 wheelbase and Simucube Savu steering wheel, once again redefining the standard for high-end sim racing equipment.

We created a comprehensive suite of assets for the launch, spanning teasers, product renders, key campaign visuals, and launch videos. The assets were deployed across Simucube's website, a live product launch keynote, and social media channels.

Client

Simucube

Sector

Technology



Consumer Electronics

Collaborators

Juho Vesanen / Veli Studio (Video Edit & Color Grade)
Akseli Soini / El Camino (Sound Design)

Purposeful design, thoughtful technology & strong relationships.

Studio:

Hämeentie 11
00530 Helsinki, Finland

Working across:

Amsterdam, Stockholm, London, New York

Hi Shine (est. 2024) is part of Nitor, together we build and scale your digital products.
©Hi Shine, 2025