Reson
2024
Brand Strategy, Naming, Verbal Identity, Visual Identity
Reson is a Finnish law firm serving technology developers and users navigating rapid regulatory change. We developed a brand identity positioning Reson as an "unprejudiced guide" — a bridge between technology and law that approaches the future with curiosity instead of caution.
The verbal identity emphasises results-driven partnership and collaboration, while the visual system reflects the firm's wave-by-wave approach to a constantly evolving legal landscape. The work spanned complete verbal and visual identity systems.

Client
Reson
Sector
Professional Services
Purposeful design, thoughtful technology & strong relationships.
Studio:
Hämeentie 11
00530 Helsinki, Finland
Working across:
Amsterdam, Stockholm, London, New York










