Reson

2024
Brand Strategy, Naming, Verbal Identity, Visual Identity

Reson is a Finnish law firm serving technology developers and users navigating rapid regulatory change. We developed a brand identity positioning Reson as an "unprejudiced guide" — a bridge between technology and law that approaches the future with curiosity instead of caution.

The verbal identity emphasises results-driven partnership and collaboration, while the visual system reflects the firm's wave-by-wave approach to a constantly evolving legal landscape. The work spanned complete verbal and visual identity systems.

Client

Reson

Sector

Professional Services



Purposeful design, thoughtful technology & strong relationships.

Studio:

Hämeentie 11
00530 Helsinki, Finland

Working across:

Amsterdam, Stockholm, London, New York

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