Marimekko introduced a new dedicated digital space for its loyal customers, offering a way to step behind the scenes of the iconic design house. The Marimekko App invites Friends of Marimekko into a world of creativity and colour, bringing together editorial content, playful engagement, and contextual shopping as part of the experience. 

The project brought together Marimekko’s Digital Experience & Growth team and two key partners to create a solution that reflects the brand’s lifestyle vision: Hi Shine focused on the creative concept and UX/UI design to capture Marimekko’s bold identity and joyful aesthetic in the app. Nitor led technical development, ensuring robust engineering and seamless integration.

Within Marimekko’s omnichannel universe, the app quickly found its audience with over 40,000 downloads within the first month after its launch in December 2025.