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Highlights

Lab

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HPP Attorneys visual identity
HPP Attorneys visual identity

HPP Attorneys

2026
Visual Identity Design

HPP is one of Finland’s leading business law firms, helping both domestic and international companies navigate complexity with pragmatic, fit-for-purpose solutions that drive their clients’ success — business law that matters.


We helped HPP bring its renewed strategy to life through a comprehensive visual identity and creative direction across touch-points, from logo and letterforms to the website.


Built on dichotomy and positive tension between two key areas of strength, the identity strikes a balance between being human, uncomplicated and pragmatic on one hand, and customer-centric, curious and driven on the other.

HPP team at work
HPP team at work
“Our new brand reflects who we are and who we want to be. It builds on our strengths and is differentiating. Our people are proud of it and, based on feedback, our clients feel that it accurately reflects who we are, in a modern and dynamic way.” Antti Rintakoski, Managing Partner at HPP
“Our new brand reflects who we are and who we want to be. It builds on our strengths and is differentiating. Our people are proud of it and, based on feedback, our clients feel that it accurately reflects who we are, in a modern and dynamic way.” Antti Rintakoski, Managing Partner at HPP
HPP brand posters
Wind turbine detail from the HPP imagery
HPP typography: Solutions That Drive Success

The logo stands bold and direct. The typography, Seasons Mix (Displaay), is all about change and fluidity between the detailed, prestigious serif and the reader-friendly sans. The monospace used in captions creates structure and authority. The punchy deep purple and earthy greens both ground and surprise. The imagery finds intricate details in the world of business, revealing new angles on familiar objects.


Attention to detail is a shared philosophy between the practice and the identity.

HPP printed matter
Portrait of an HPP lawyer
HPP brand on a screen
HPP brand on a display screen
HPP office culture
HPP banner on Mannerheimintie
“Hi Shine’s ability to listen and understand, and to interpret what is heard into a brand identity is exceptional. Furthermore, the team is pragmatic, easy, and fun to work with.” Sebastian Linko, Senior Advisor responsible for HPP brand renewal
“Hi Shine’s ability to listen and understand, and to interpret what is heard into a brand identity is exceptional. Furthermore, the team is pragmatic, easy, and fun to work with.” Sebastian Linko, Senior Advisor responsible for HPP brand renewal
The HPP team

Client

HPP Attorneys

Sector

Law

Collaborators

Bonita / Veikko Kähkönen (Photography)

Purposeful design, thoughtful technology & strong relationships.

Studio:

Hämeentie 11
00530 Helsinki, Finland

Working across:

Amsterdam, London, New York

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Hi Shine (est. 2024) is part of Nitor, together we build and scale digital products.

©Hi Shine, 2026