Aurea Agency
2024
Brand Strategy, Visual Identity
Aurea Agency is a PR, communications, and marketing consultancy built for the new era of impact-driven growth. Serving both Finnish and international tech scale-ups, Aurea acts as a bridge between complex innovation and meaningful market presence.
Aurea serves a specific niche: positive-impact tech scale-ups and start-ups. These companies are often mission-driven and engineering-heavy, possessing a growing need for marketing communications but lacking the internal vocabulary to define exactly what they need. Aurea required a brand that spoke the language of these innovators while simplifying the complexity of the PR landscape.
"Every great story begins as a small spark. We’re here to make it ignite." Aurea helps partners find their North Star in every project.
The How (The Adaptability)
"Ditch the old rules." Aurea embraces flexible strategies and daring ideas. Whether it’s a press release today or a global launch next week, we adapt as the client scales.
The What (The Aurora)
"We chase the aurora borealis with you." This articulates Aurea's attitude and role as high-level consultants who aspire to reach the peak of impact alongside their clients.
The insight was to position Aurea as the guide that helps define the destination and navigates the journey—always on the client’s terms, never bound by rigid, old-school agency rules.
To make Aurea’s expertise tangible, we organized their offering into four modular pillars designed for agile investment:
Digital Marketing
Communications
Public Relations
Tailored Consulting
Aurea Agency’s identity is a symbolic nod to their Nordic heritage and the "Guiding North Star" strategy. The logo—a hybrid of a letter A, a directional arrow, and the Aurora Borealis—translates into a motion language of voice bars and growth metrics.
By utilizing luminous gradients and deep, obsidian tones, we captured the ever-changing essence of the Northern Lights. The result is a system of sharp lines and points of light that represent what Aurea offers most: absolute clarity, precision, and guidance.
Client
Aurea Agency
Sector
Marketing & PR
Technology
Purposeful design, thoughtful technology & strong relationships.
Studio:
Hämeentie 11
00530 Helsinki, Finland
Working across:
Amsterdam, Stockholm, London, New York
